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OUR APPROACH
Until now, fashion stories have tended to focus on the front of the stage: celebrating creative geniuses and their most spectacular creations.
In 2020, we set out on the unexplored trail of the men and women who work in the shadows of fashion houses.
Griffé tells an inclusive story, too long neglected, where everyone finds their place: from the designer to the salesperson, via the marketing teams, the workshop, the financiers and the factories... All those who make fashion happen, whether in the shadows or in the light.
All these stories remind us that fashion is first and foremost a human affair, made up of encounters and teamwork.
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The founders
Fashion historian Salomé Dudemaine and vintage expert Julien Sanders set out in search of these untapped archives. Through surveys, interviews and archive gathering with the people who joined forces to lead a designer to success, they draw an inclusive and moving portrait of fashion houses.
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OUR ECOSYSTEM
Griffé is more than a magazine, it's an approach based on a wealth of expertise. If we tell the story of fashion houses differently, it's thanks to a whole panel of experts at the service of this new narrative: archivists, editors, photographers, filmmakers, editors, graphic designers...
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GRIFFÉ STUDIO
Beyond the product, it's a house's DNA and team spirit that we celebrate through these new stories. These stories have value for the houses we've met, and can be mobilized to nourish the present and inspire the successes of tomorrow.
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